15+ years of professional marketing experience, including tradeshow and conference production, social media management, web development, video production, product photography, and all types of print collateral.
Entrusted with leading various marketing departments for medium-sized B2B organizations in technical and industrial sectors, excelling in identifying and engaging niche audiences to enhance brand recognition and drive growth.
Consistently establish SEO best practices, leveraging Google Analytics and other tools to drive website traffic, enhance user engagement, and achieve KPIs.
Collaborated directly with Marketing Manager for planning and executing complete marketing strategy, achieving growth in all important metrics.
Responsible for all print and digital content creation, including video production, website design, blog articles, press releases, e-newsletters, and social media content.
Position included significant event marketing with distributor partners for conferences, tradeshows, golf outings, and various in-person events.
Successfully oversaw the sell-out of Controls-Con ‘23 and ’24, Cochrane Supply’s own 3-day Smart Building Controls Conference, assisting with venue logistics, speaker coordination, show theme and agenda planning, as well as all marketing and promotional content.
Helped produce 2-day program at AHR ‘23 and ‘24 for industry partner AutomatedBuildings.com, planning session topics, coordinating with speakers, and producing all marketing content including video recording all sessions.
Served as the sole marketing representative for 3D printing start-up Geofabrica, managing end-to-end marketing operations, product photography, video production, web/graphic design, blog content, and social media strategy.
Designed and launched Geofabrica.com and RedHawkmfg.com under strict deadlines as the company sought to create brand differentiation between two business functions.
Initiated and executed a targeted lead generation strategy, establishing relationships with local industrial facilities, identifying valuable applications for our solutions, and ultimately leading to securing the company’s first customers.
Promoted to Marketing Manager in 2017, assuming sole responsibility for all marketing responsibilities during major corporate merger.
Directed a comprehensive re-branding effort in 2018, including a complete migration of over 250 web pages to WordPress, significantly enhancing the company’s digital presence.
Responsible for all types of display graphics, highlighted by our prominent two-floor, 20’x30’ booth constructed for IMTS, the industry’s signature biennial international tradeshow.
Met and exceeded social media engagement goals, adding over 2,000 followers across all channels within a single year.