With nearly 15 years dedicated to enhancing marketing strategies for small-to-medium B2B companies, I bring a wealth of experience in video production and product photography. I’ve been responsible for producing diverse content from product features and demos, to event promos, conference recordings, and various social media posts.
At Cochrane Supply, a leading distributor of smart building controls, I had the opportunity utilize my skills in video production to create a wide range of media for live conferences, for product promotions, demos, and social media interaction. Here I include a selection of video and images representative of the videos I produced for them.
As the Marketing Specialist for Geofabrica, a start-up specializing in industrial additive manufacturing technologies, I was responsible for the initial branding, website, and marketing content of their commercialization brand, Red Hawk Manufacturing. For Red Hawk I was able to utilize the latest DSLR cameras and Gimbal accessories to capture a variety of industrial 3D printing services they offered.
During my eight years at Techniks I able to oversee their marketing as their company grew, experienced mergers, and transitioned their brand into a new era. Despite being a mid-sized manufacturer, with a limited budget at the time, I helped push marketing initiatives that included updating their image, improving their social media strategy, and prioritizing video creation. As a sales organization, I was able to hone product photography skills for print and web. As they were still adjusting to the new realities of social media, I was able to increase video production which included product overviews, demos, and promos.
